Main Street in Howell named Great American Main Street

We would like to congratulate the entire town of Howell, Michigan for winning this prestigious award! This shows the hard work by the 2FOG's Pub team and many other local businesses and organizations that make this town a great place to eat, work and play in!

Check out the video of 2FOG's Pub owner Joe Parker on WDIV Local 4 / ClickOnDetroit representing the Howell Downtown in the aftermath of Howell, Michigan winning this prestigious national award!


Howell Main Street, located in Michigan, is one of the three winners of the

2018 Great American Main Street Award
Selected by a national jury of community development professionals and leaders in the fields of economic development and historic preservation, the award winners serve as exceptional models for comprehensive, preservation-based commercial district revitalization. The National Main Street Center recognized Howell Main Street’s achievement in transforming the downtown district into a cultural destination through community-driven economic development and placemaking efforts. The awards were made possible through support from U.S. Bank.

“Howell is a prime example of a small rural community that is doing big things. They have all the charm you’d expect in a historic Main Street community, but they don’t stop there,” said Patrice Frey, President and CEO of the National Main Street Center. “Downtown Howell is setting itself apart as a supportive place for entrepreneurs and business owners and that’s how we’re seeing small communities stay competitive in today’s economy.”

This transformation is spearheaded by Howell Main Street Inc., in conjunction with the Downtown Development Authority. Despite a challenging regional economic environment, downtown Howell now has a vacancy rate of just 1.2 percent and is home to a diverse mix of businesses that foster a strong sense of place to attract and keep people downtown.

In years past, downtown Howell was home to mostly professional services that filled a need, but failed to bring the kind of energy and enthusiasm needed to make downtown a place that drew people in and gave them a reason to stay. Through extensive engagement with local partners and the City, and strategic business recruitment, downtown now boasts a diverse mix of businesses featuring unique retail, dining establishments, and service industries. Anchored by entertaining destinations like the new local brewery Aberrant Ales, entrepreneurial attractions like the Frontal Lobe co-working space, and cultural institutions like the Howell Opera House and Howell Movie Theatre, downtown is once again a destination.

“Downtown Howell has long-been a charming and family-friendly town. However, the community recognized that we needed to grow, change, and get creative in our approach to making Howell a destination for our residents and visitors. The Main Street program was just the change that was needed!” states Howell Main Street C.O.O. and DDA Director, Cathleen Edgerly. “Through years of hard work, strategic planning, collaboration and creative vision, we are proud to have fostered a strong sense of place in our community. Today you’ll find millennials and retirees alike coming to downtown Howell as a place to invest, live, work, and play!”

The impact of the Main Street program, and its focus on deliberate, strategic investment in downtown is especially evident in Howell’s burgeoning arts scene. What began as a couple one-off initiatives to bring outdoor art to the district has become a transformative movement in the community. In the last three years alone, Howell Main Street has overseen the addition of murals in the downtown district, installed six new art-inspired bike racks, and raised over $30,000 for an alley transformation resulting in a pedestrian plaza and outdoor art gallery.

Taken together, these efforts have transformed Howell from a quaint and charming historic bedroom community into a thriving downtown that draws thousands of students, young families, and retirees to arts and cultural celebrations year-round.

“Being named a Great American Main Street Award winner is not the end for downtown Howell. While the staff, volunteers, and community partners have set-up a solid framework of success, we look forward to the Howell Main Street program continuing to push the envelope and lead positive and purposeful economic growth in our city,” states Howell resident and Outreach Coordinator, Kate Litwin.

2FOG's Pub

2FOG's Pub opened in March 2015 and is located in the basement of the Heart of Howell building in historical downtown Howell, MI. Since then, they have been serving small plates with the freshest ingredients, classic cocktails, martinis and Michigan craft beers all while venturing into new territory.

We wanted to bring a new dynamic to downtown Howell. With a prohibition era feel, 2FOG's Pub is destination location with a distinctive speakeasy-type atmosphere.